The Roofing Sellers Standard
Three Verticals. One Doctrine.
Each Standard is a complete sales and credibility system — a deployable kit built on the Credibility Engineering framework. Not a course. Not a template pack. Launch pricing applies to list members only.
Vertical 01
Homeowner Roofing Sellers Standard
Displace rogue traders with evidence-based trust.
Letters, checklists, and social sequences for homeowner lead generation. A deployable kit built on the Credibility Engineering framework — not a course, not a template pack.
Starter — £47
Instant digital download
Mid — £197
Instant digital download
Premium — £997
Instant digital download
“One re-sign from a sceptical homeowner covers the cost of this kit ten times over.”
Instant digital download
Vertical 02
Commercial Roofing Sellers Standard
Procurement-ready collateral for regional contractors.
Long-form reports, print ads, and board-level justification documents. Everything a commercial contractor needs to make roofing spend easy to approve.
Operator — £497
Instant digital download
Founder — £997
Onboarding included
Enterprise — from £4,500
Enterprise by application
“One day of roof downtime on a commercial property costs more than this kit.”
Operator: instant download — Founder: onboarding included
Vertical 03
Industrial Roofing Sellers Standard
HSE-led documentation for high-stakes environments.
Risk mitigation, asbestos protocols, and production continuity frameworks for the highest-stakes roofing environments.
Compliance — £1,497
Onboarding included
Assurance — £4,995
Onboarding included
Bespoke — POA
By application
“One production stoppage costs orders of magnitude more than this kit.”
Onboarding included — bespoke by application only
Licensing
Agency & Reseller Licensing
White-label rights and territory exclusivity.
Deploy the Roofing Sellers Standard under your own brand and control your territory. Includes full white-label rights, territory exclusivity options, and the parent EARNED doctrine for internal training. Applications are reviewed individually.
Licensing — By application
Applications reviewed individually
“Own the Standard in your market before a competitor does.”
Applications reviewed individually
The Parent Doctrine
EARNED — The Credibility Engineering Field Guide
Proof over performance. The source doctrine behind every Standard.
Every Standard in this store is an application of the same framework. EARNED is the source — the field guide to Credibility Engineering that powers all of it. Launch pricing applies to list members only.
Digital eBook — Launch pricing
Early access for list members
Physical Print — Launch pricing
Early access for list members
“Find the truth. Say it plainly. Repeat it patiently.”
Launch pricing for list members only